past, present and future

simpl began in 2019 as a quest to uncover a solution to the 'day-after hangover' after attending a festival. the founder would visit and enjoy festivals and events, specifically events which catered to the electronic dance music scene. while waiting in line at most events (especially those in the united states), patrons were told they were unable to bring in liquids, vitamins or even a camel-back that had been filled with water before entering. this meant that one would not have an easily accessible method to combating the after-party effects of a long night or day out.

the solution was simpl.